Understanding the customer lifecycle marketing: ‘Customer is the King’ you’ve probably heard this phrase before, but in 2022 we moved a step ahead and consider our customers not kings but rather our friends. This can be an easy life hack for the success of your brand. …

Free trials are useful for SaaS companies to boost revenue, since they reduce friction. Paying for something using a credit card feels like a big commitment, and a free trial makes it seem easier! However, free trials do not always lead to great conversions. If you launch something on Product…

If you are building a SaaS product, it’s extremely important to be data-driven. Not only will this give you the confidence to take bold product decisions, but it also relies on the usage of existing customers to make the experience of every customer better. For the below post you will…

If you’re an ambitious founder, there’s a huge chance you might be a fan of Steve Jobs. Media loves him, founders love him, but could you damage your startup because you think you’re him? I recently consulted with 40+ early to mid-stage SaaS founders (mostly B2B) since January. I love…

A SaaS company has approximately 14 days to prove its worth to the user, or there’s a huge chance of Customer churn. Every proven method of reducing customer churn relies on achieving Customer Sucess. …

It’s 2022, every software you use has a monthly subscription. Remember the good old days when Adobe and Microsoft gave you a lifetime deal with Photoshop or Windows XP? While the subscription model hugely incentivizes companies to main the product better, failing to provide value to the customer can immediately…

Customer retention is one of the pillars of a SAAS company’s revenue. While a lot of time and effort is spent by companies on customer acquisition, the real effort lies in retaining a saas customer. A report claims that, Increasing retention by 5%, profits can be boosted by as much as 95% 😲 The way to boost customer retention, however, is not very straightforward…